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Keeping It Clean: Ethical and Legal Practices for SEO and SEM
SEO and SEM are important parts of a marketing strategy in this digital age. Just as with traditional advertising in print, ethics are a concern when promoting products or services to consumers. Some unethical practices in traditional marketing include: Unethical SEO/SEM practices can cause the same potential harm to a brand and company, especially regarding…
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Paid vs. Organic Strategies
Search engine optimization (SEO) and search engine marketing (SEM) may be new terms, but their foundational concepts are not. One could argue that SEO and SEM have been around since the inception of capitalism. Ancient Concepts We can define SEO and SEM in two simple terms: organic and paid. SEO refers to organic methods, while…
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Marketing Perspective: Influencers
I am in the minority of people on the internet these days when it comes to following influencers. I am not a heavy user of social media platforms, other than Reddit. Though I do have profiles on most social platforms, I do not post regularly, nor do I follow a lot of people. What I…
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How Tampa International Airport, turned a loose, lost tiger into a WIN
Being able to analyze a customer service win from a hometown entity was not something I thought would come about in this blog, but it has. Tampa International Airport (TPA) has always prioritized passenger satisfaction. With a larger open main terminal, navigation and transition to the air-side terminals is easily manageable and quick. If you…
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Branding: A Day in the Life – Digital Media
If you had told me when I was 10 years old, back in 1994, that I would be working from home on a computer, having video conferences with colleagues from my phone or computer, watching movies and anime from multiple websites, and even owning a watch that can answer phone calls, I would have thought…
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Green for Profit or Green for the Environment?
Businesses and corporations have a responsibility to better the society that surrounds them. This responsibility is called corporate social responsibility (CSR). This concept is part of a trio of principles that businesses should follow. As summarized by a Harvard Business School article, these principles are “profit, people, planet” (Stobierski, 2021). A company should care about…
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Marvel vs DC: A One-sided Marketing Battle
Opposites seem to be present in everything in life: good and evil, light and dark, day and night, yin and yang. This phenomenon can be seen throughout all aspects of life, and even in business and marketing. This duality is especially noticeable when it comes to competing brands. Though these brands may not represent…
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An Under Armour Case Study About Marketing Segmentation
One of the best ways to gain marketing insights is to view case studies about how other companies have used marketing strategies and consumer behavior knowledge to boost market share. Under Armour’s Willful Digital Moves is a prime example of a case study that marketers should read. The case study allows marketers to understand that…
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Consumer Who? Consumer You!
In this post we will discuss types of consumers, influences of the buying decisions, stages of the purchase decisions, the role of marketing research and design with consumers and post-purchase behaviors. CONSUMER TYPE According to the book, Consumer Behavior there are two types of consumers, Individual and Organizational. Individual consumers are defined as those who buy products…
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Preliminary Findings and Limitations – Marketing PepsiCo IMPROV
Disclaimer: This is a fictional school assignment, not a real product being produced by PepsiCo. First, a recap, this blog has been discussing the path of a new product called IMPROV by PepsiCo. IMPROV is more than just a soda; it offers a unique soda experience. Consumers can mix their carbonated soft drink flavors, choosing…